by Misty Fraser, CPHR, Career Consultant

In today’s competitive job market, attracting top talent requires more than just listing qualifications and responsibilities. HR professionals and business leaders are increasingly turning to AI tools to craft compelling and optimized job descriptions and job postings that stand out. This article explores how AI can enhance both the job description and job posting processes, ensuring you not only reach but engage the right candidates.

The Role of AI in Job Descriptions and Job Postings

Artificial Intelligence has revolutionized many aspects of HR, from recruitment to employee engagement. When it comes to job descriptions and job postings, AI can assist in several key areas:

1. Keyword Optimization
2. Bias Reduction
3. Converting Internal Descriptions to External Job Postings
4. Competitive Job Posting Analysis

Keyword Optimization

AI tools such as ChatGPT, Textico and Grammarly can analyze job descriptions and job postings to ensure they include the right keywords. This optimization is crucial for improving search engine rankings and ensuring the job posting reaches a broader audience. By identifying and incorporating industry-specific terms and skills, AI helps ensure your job descriptions and postings align with what potential candidates are searching for.

Bias Reduction

One of the significant challenges in crafting job descriptions and postings is eliminating unconscious bias. AI tools can help identify and neutralize biased language, ensuring your job postings are inclusive and appealing to a diverse talent pool. This can lead to a broader and more qualified candidate base, enhancing your chances of finding the right fit.

Tip: Consider using AI tools like Textio and Gender Decoder to scan for gender-coded language or any terms that may discourage diverse applicants.

Converting Internal Descriptions to Engaging External Job Postings

Many companies struggle with transforming detailed internal job descriptions into engaging external job postings. AI can streamline this process too, ensuring that the essential responsibilities and qualifications are communicated effectively to potential candidates increasing engagement and quality applications.

Keep these tips in mind when creating your job posting:

1. Extract Key Responsibilities and Skills: AI tools can analyze internal job descriptions to extract the most important responsibilities and skills. An effective job posting is not a long list of responsibilities!
2. Optimize for Engagement: AI tools can also enhance the language to make it more engaging and appealing to job seekers. This is your opportunity to differentiate yourself from your competitors.
3. Ensure Clarity: Simplify technical jargon and use bullet points for clarity, making the job posting accessible to a wider audience.

ChatGPT Prompt Example:

I am an HR professional looking to convert our internal job description into an engaging and effective external job posting. Here are the specific details:

Internal Job Description:
[Insert your internal job description here]

Conversion Criteria

1. Simplify Technical Jargon: Translate complex technical terms into simpler language that is easily understood by a broader audience.
2. Engagement: Use action-oriented and engaging language to attract potential candidates.
3. Clarity: Ensure the job posting is clear, concise, and easy to read. Use bullet points where appropriate.
4. Inclusive Language: Use inclusive language to appeal to a diverse pool of candidates.
5. Company Culture and Benefits: Highlight the company’s culture, values, and any unique benefits to make the job posting more appealing.
6. Call to Action: Include a compelling call to action, encouraging candidates to apply.

Competitive Analysis

Understanding how your job postings compare to those of competitors is crucial. AI can perform a comparative analysis, providing insights into how your job postings stack up against similar roles in the market. This can help you identify areas for improvement and ensure your job postings are competitive and compelling.

Steps to Perform Competitive Analysis

1. Identify Key Competitors: Determine who your main competitors are in the industry. Look at companies that are hiring for similar roles.
2. Gather Job Postings: Collect job postings from these competitors. You can use job boards, company career pages, and LinkedIn for this purpose.
3. Analyze Language and Structure: Use AI tools like ChatGPT to analyze the language, structure, and tone of these job postings. Look for common keywords, required skills, and the overall style.
4. Benchmarking: Compare the findings with your job postings. Identify gaps and areas where your postings can be more competitive and engaging.
5. Continuous Improvement: Regularly update your job postings based on ongoing competitive analysis to ensure they remain relevant and attractive to potential candidates.

ChatGPT Prompt Example:

I am an HR professional looking to improve our job postings to better attract top talent. Please help me analyze and compare our current job posting with those of our key competitors. Here are the specific details:

1. Our Job Posting:
   • [Insert your current job posting here]
2. Competitor Postings:
   • Competitor 1: [Insert the job posting from Competitor 1 here]
   • Competitor 2: [Insert the job posting from Competitor 2 here]
   • Competitor 3: [Insert the job posting from Competitor 3 here]

Analysis Criteria:

1. Keyword Usage: Identify and compare the keywords used in our job posting versus the competitors.
2. Language and Tone: Compare the language and tone used in our job posting and suggest improvements.
3. Inclusivity: Identify any biased language in our job posting and suggest more inclusive alternatives.
4. Engagement: Assess the overall engagement level of our job posting compared to competitors and provide suggestions for improvement.

Conclusion

AI is transforming the way HR professionals create job descriptions and postings, making the process more efficient, inclusive, and targeted. By leveraging AI tools, you can ensure your job descriptions and job postings attract the right candidates, stand out in a competitive market, and reflect your commitment to diversity and inclusion. Embracing AI is not just a trend but a strategic move to enhance your recruitment efforts and secure top talent. If you are looking for additional support in this area, contact our team to learn more.

In the rapidly evolving landscape of today’s business world, fostering a culture of continuous learning has become essential for organizational success. As a seasoned human resources and people leader with over 25 years of experience, I have witnessed the transformative power of a learning-centric environment. This article aims to provide you with insights, best practices, and actionable tips to cultivate a continuous learning culture for you and your employees.

Understanding the Importance of Continuous Learning

Continuous or lifelong learning is the practice of consistently expanding one’s skills and knowledge. It goes beyond traditional education and self-improvement, emphasizing continual growth and exploration. Here are some key points to consider: 

1. Adaptability: In today’s fast-paced and ever-evolving landscape, organizations that prioritize learning remain agile and better equipped to navigate technological advancements and market changes. The past few years have shown us the importance of staying nimble to manage the unknown.
2. Employee Engagement and Retention: Providing development opportunities is essential for employee satisfaction and loyalty. When employees have opportunities to grow and develop, they are more likely to stay with your organization, reducing turnover rates.
3. Innovation: A learning culture encourages creative thinking and problem-solving. When employees continuously acquire new knowledge and skills, they contribute to innovation within the organization. This mindset drives competitive advantage and keeps your business ahead of the curve.
4. Futureproofing: By upskilling the workforce, your business prepares for industry disruptions and changes. Continuous learning ensures that employees are equipped to handle evolving demands and challenges.

Remember that continuous learning extends beyond attending a single workshop or seminar; it’s an ongoing educational experience that reinforces existing knowledge and explores new topics. So, whether through online classes, podcasts, shadowing colleagues, or learning a new skill, embracing learning benefits employees and organizations alike.

Best Practices for Fostering a Culture of Continuous Learning

1. Lead by Example: Leadership plays a pivotal role in establishing a learning culture. When leaders demonstrate a commitment to their own learning and development, it sets a positive precedent throughout the organization. Encourage leaders to share their learning experiences, attending training sessions, and support their employees in their own learning journey, even when it looks different than theirs.
2. Create a Learning Strategy: Develop a learning plan aligned with your organization’s goals and objectives. Ensure the strategy is flexible, can evolve with the changing business needs and encompasses various learning modalities such as mentoring, webinars, workshops and formal training programs.
3. Invest in Learning and Development (L&D) Programs:  L&D budgets tend to be the first to be reduced or eliminated when an organization faces financial pressures; make learning a priority and allocate resources that cater to the diverse needs of your workforce. Career planning and succession planning allow you to be purposeful in how funds are used for development allowing you to address technical and soft skills, ensuring a well-rounded approach.
4. Encourage a Growth Mindset: Promote a growth mindset within the organization, where employees view challenges as opportunities to learn and grow. Recognize and reward efforts to learn new skills, creating an environment where failure is seen as a stepping stone to success.
5. Foster a Collaborative Learning Environment: Encourage knowledge sharing and collaboration among employees. Implement platforms and tool that facilitate communication and information exchange such as intranet portals, social learning platforms, and collaborative software. Create opportunities for cross-functional projects and team-based learning activities.
6. Provide Access to Learning Resources: Ensure that employees have access to a variety of learning resources, including industry journals, online libraries and memberships in professional organizations. Curate a library of books, articles, and podcasts relevant to your industry and encourage employees to explore them.
7. Implement a Mentorship Program: Leverage the varying experience with employees by pairing them to provide one another guidance, support and insights. A structured program can help employees navigate their career paths, develop new skills and gain valuable industry knowledge. Encourage mentors to share their experiences and best practices openly – when done properly, it can be a rewarding experience for all involved.
8. Leverage Technology: Utilize technology to enhance the learning experience – to track and manage employee development and to explore techniques to make learning more engaging and interactive. When available, data analytics can identify skill gaps and tailor learning.
9. Create a Safe Learning Environment: Foster a psychologically safe environment where employees feel comfortable taking risks and trying new things. Encourage open dialogue, sharing your own experiences of failure and what you learned, ensuring that learning initiatives are free from judgement or punitive consequences. When employees feel safe to ask questions, fail, and try again, they are more likely to embrace continuous learning.
10. Regularly Assess and Adjust: Take time to evaluate the effectiveness of your learning initiatives. Ask employees for feedback, track participation rates, and measure the impact on performance, productivity, engagement and turnover. Use this data to make informed decisions to your learning strategy and programs, ensuring you remain relevant and effective.

Tips for Success  

• Personalize Learning Paths: Recognize that each employee has unique learning needs and preferences. Offer personalized learning paths that allow individuals to pursue development opportunities aligned with their career aspirations.
• Promote Continuous Feedback: Encourage and build a culture where employees can give and receive feedback on their learning journey. Giving feedback builds trust which is the foundation of effective teams, and teaches employees to discuss misunderstandings, assumptions and mistakes, and lets leaders see when additional training or a change to a procedure is needed. Ask questions and stay curious.
• Celebrate Learning Achievements: Recognize and celebrate learning milestones and achievements. Whether it’s completing a course, earning a certification, or mastering a new skill, acknowledging these accomplishments reinforces the value of continuous learning.
• Encourage External Learning: Support employees in attending industry conferences, participating in webinars, and enrolling in higher education programs. Exposing employees to industry experts increases engagement, generates new ideas and reinforces what the employee and the organization is doing well.

Fostering a culture of continuous learning is not just a strategic imperative but a competitive advantage in today’s dynamic business environment. Investing in the growth and development of your workforce is essential for long-term success. By leading by example, creating a robust learning strategy, and implementing best practices, organizations can cultivate an environment where continuous learning thrives. This not only drives innovation and adaptability but also enhances employee engagement and retention, ultimately contributing to the overall success and sustainability of the business.

Jacky Syberg, HR Consultant

In today’s ever-changing environment, job abandonment can be a pressing issue for employers in any industry. Defined as the voluntary and unexplained resignation of an employee, job abandonment can disrupt operations, put a strain on teams, and leave managers puzzled regarding next steps. This article will delve into some steps to take to navigate this challenge.

Prevention

Having a successful employee-manager relationship is the first step to reducing the possibility of job abandonment. Continual communication and an open-door policy, improves the chances that an employee will communicate directly, should they wish to resign, versus avoiding the conversation and abandoning their position.

Creating a culture of communication aids in reducing multiple issues in the workplace, including the reduced chance of job abandonment. This can be achieved through regular feedback sessions, transparent decision-making processes, and promoting an inclusive atmosphere where diverse perspectives are respected. Open communication with employees builds trust and can lead to higher job satisfaction and reduce turnover.

First steps

If an employee fails to attend their scheduled shift, and does not make contact, first, assess the situation based on your knowledge of the employee. Ask yourself, is this uncharacteristic of this person? Has this happened before? Have they provided information in the past that leads me to believe they are unsafe?

For example, if the employee has recently disclosed a struggle with mental health, or any other “red flag” information, your next steps might be focused more on offering support and ensuring their safety. If the employee has historically been a poor communicator, you may focus more on coaching and feedback.

Act

Attempt your typical method of contact, be that a phone call, email (to a personal account), or text message.

Consider reaching out to their emergency contact. Has their emergency contact heard from them? You may disclose that you are their manager, and you are trying to contact them. Request that if they hear from the employee, they ask the employee to contact you. Consider confidentiality of the employee when speaking to their emergency contact.

Consider a welfare check. If you have reason to suspect the employee could be in danger, contact local authorities through a non-emergency line and ask for a welfare check on an employee who has failed to show for work.

It is not recommended to physically go to their residence yourself. For safety reasons, it’s best to leave this step to the professionals. Avoid involving other employees, even if a close friend, or relative to the employee. You want to respect and consider confidentiality of the employee.

Document any action you take.

Letter to employee

Should the employee continue to miss scheduled shifts, and fail to respond to attempts at contact, consider sending a formal registered letter, or email (with read receipt) to the employee. This step best demonstrates the companies attempt at contact should the company be called into question.

Generally, this formal attempt at contact outlines the shifts (dates and/or times) that have been abandoned, your attempts (including dates and methods) at contact, and sets a request for contact with a deadline. An appropriate deadline may depend on how often the employee is scheduled to work, but generally can be between three to seven business days. The letter may outline that if they fail to make proper contact within that set timeframe, their position will be processed as “job abandonment” and treated as a voluntary resignation.

Formal communication to the employee at this point typically involves your human resources representative and should follow any policies currently in place. Your human resources representative can assist to ensure that you are not missing any important or confidential information regarding the employee or their employment status.

After making contact

Should you eventually contact the employee, consider the reason behind the uncommunicated absences, history of the employee, and policies and procedures based on the situation.

Generally, an absence without notification can either be within the employees’ control, or outside of their control. If a situation did arise where the employee was a ‘no call no show’, but this was due to a medical emergency, or a miscommunication regarding the posted schedule, it could have been a justifiable situation, which may not warrant any discipline.

However, if the situation was “within their control” such as a pointed decision to miss work for a personal event, or failure to properly check their schedule, you should address through normal channels of progressive discipline, coaching, or setting future expectations.

Document all conversations, and add information to the employees personnel file, ensuring their signature and understanding on what is being placed in their file.

Processing

After taking appropriate steps, if the employee still has not made contact, follow up with human resources and move forward with processing the resignation of the employee.

Remember, you are not involuntarily terminating the employee. Their silence is being interpreted as a voluntary resignation.

Considerations

Organizations should consider developing a company policy on job abandonment. Having a process in place that is understood by all parties helps to outline the appropriate process for managers and sets expectations for employees. Organizations can also adopt a culture of clear communication. Consistently prioritizing strong employee-manager relationships will also help reduce overall job abandonment.

For assistance with policy development or management of an employee, consult with People First HR.

By Janelle Robin, Senior Recruiter

As a Senior Recruiter at People First HR, I’ve witnessed a significant shift in the marketplace lately. For the first time since pre-COVID times, we’re experiencing an increase in available candidates actively seeking opportunities. What’s striking, is the unwavering desire among these candidates – even those presently without employment – to align themselves with organizations that offer a genuine fit.

Candidates are also holding fast to their non-negotiables for maintaining a healthy work-life balance, with benefits like flexible working arrangements that include remote options, hybrid schedules, and adaptable hours, topping their lists.

Through my decade of experience in the industry I’ve found that the organizations reaping the rewards of attracting top-tier candidates are those who make determining a genuine fit much easier with a robust employer brand, and by prioritizing a positive candidate experience. Organizations offering employee perks that go above and beyond traditional benefits, along with that much sought-after flexibility, are also the most well-poised to attain the right talent for completing their teams.

Building Strong Employer Branding:

Establishing a robust employer brand is fundamental in the pursuit of top talent. It’s not just about offering a job; it’s about crafting a compelling narrative that resonates with potential candidates. Here are some strategies for building employer branding that is robust and engaging to candidates:

Define Your Value Proposition: Clearly articulate what makes your organization unique as an employer. This could be your culture, mission, benefits, career development opportunities, or innovative projects. Ensure that this value proposition is appealing to the kind of talent you want to attract.

Showcase Employee Experiences: Use real stories and testimonials from current employees to highlight the positive aspects of working at your organization. This can be done through videos, blogs, and social media posts. Authentic insights into daily work life, organizational culture, and career growth opportunities within the organization can be very persuasive.

Leverage Social Media: Utilize platforms like LinkedIn, Twitter, Instagram, and Facebook to share content that reflects your organization’s culture and values. Regular posts about company events, employee achievements, and behind-the-scenes glimpses into your workplace can build a relatable and attractive employer brand.

Focus on Diversity and Inclusion: Emphasize your commitment to creating a diverse and inclusive workplace. This should reflect in your organization’s policies, culture, and in the way you communicate externally. Candidates are increasingly looking for workplaces where they can see themselves represented and valued.

Engage in Community and Social Responsibility: Demonstrate your organization’s involvement in community service and ethical practices. A strong sense of corporate social responsibility can differentiate your brand and appeal to candidates who value civic and environmental engagement.

Monitor Your Employer Brand: Regularly assess your employer brand by seeking feedback from employees and candidates, and by monitoring reviews on platforms like Glassdoor. This can help you understand the perception of your brand and identify areas for improvement.

Continuous Improvement: Employer branding is not a set-it-and-forget-it part of your organization. Continuously seek innovative ways to enhance your brand and stay current with trends and changes in the market.

Provide a Great Candidate Experience: From initial application to final interview, every interaction shapes perceptions of an organization. Organizations that prioritize transparency, communication, and respect throughout the recruitment journey stand out. Seamless scheduling, prompt feedback, and personalized engagement can leave a lasting positive impression, even on those who aren’t ultimately hired.

By showcasing a clear and authentic employer brand with particular emphasis on a positive candidate experience, organizations can attract talent eager to contribute to a larger mission. APTN, Edison Properties, University de Saint Boniface, Access Credit Union, Red River Co-op, SJR, University of Manitoba, World Trade Centre Winnipeg, Turning Leaf, Manitoba Chambers of Commerce and St Amant (all part of Manitoba’s Top Employers for 2024) excel in this area by demonstrating innovation, inclusivity, and employee empowerment.

Offering Benefits and Flexibility:

Traditional perks alone may no longer suffice in attracting top talent. Candidates now value work life balance, flexibility, autonomy, and holistic well-being initiatives. Forward-thinking organizations recognize this shift and adapt their offerings accordingly. From flexible work schedules to wellness accounts and remote work opportunities, organizations are redefining employee benefits. Tech giants like Microsoft have implemented innovative benefits such as paid parental leave and mental health days, setting new standards for employee care and satisfaction.

As the war for talent rages on, organizations must continually refine their strategies to remain competitive. By cultivating a strong employer brand, delivering an exceptional candidate experience, and offering compelling benefits and flexibility, organizations can position themselves as employers of choice in a crowded marketplace.

In this ongoing battle, success lies not only in finding talent but also in nurturing and retaining it for the long haul. As we navigate the evolving landscape of talent acquisition, one thing remains certain: the quest for the right talent is an ever-present challenge, but with the right approach, attracting and retaining the right candidate is within reach.

By Liz Bilton, Vice President, Career Management

In Canada’s changing workforce landscape, a crucial element of your employee care strategy is career transition support

In the changing landscape of today’s Canadian workforce, which includes layoffs and downsizing, organizations are increasingly recognizing the importance of providing comprehensive career transition support as a crucial element of their employee care strategy. This proactive approach not only enhances the well-being of departing employees but also contributes significantly to the employer brand and organizational reputation.

Why embrace career transition support?

Here is a summary of the key reasons for embracing career transition support as a part of your organization’s exit strategy for employees:

Strategic Investment in Employee Well-being:

• Demonstrates a proactive approach to employee care.

• Fosters a positive work culture, enhancing morale and loyalty even during times of transition.

Mitigation of Legal Risks and Ethical Treatment:

• Reduces the risk of legal disputes and potential litigation associated with employee terminations or layoffs, which can be costly and damaging to an organization’s reputation.

• Meets legal obligations related to fair employment practices.

• Showcases a commitment to ethical and compassionate treatment of employees.

Workforce Expectations and Values:

• Aligns with the evolving expectations of the workforce.

• Demonstrates a commitment to treating employees with dignity and respect throughout their career journey.

Employer Brand and Attraction of Talent:

• Enhances the employer brand, making the organization more attractive to top talent.

• Differentiates the company as one that values its workforce beyond their immediate   contributions.

Positive Relationships and Alumni Advocacy:

• Maintains positive relationships with departing employees.

• Creates satisfied alumni who can become valuable advocates for the organization, sometimes referred to as “Happy Leavers”

Diversity and Inclusion:

• Acknowledges the unique needs of individuals at different career stages.

• Reflects an inclusive organizational culture that supports employees regardless of age or career stage.

Economic Impact:

• Contributes to a more skilled and adaptable workforce.

• Minimizes the risk of prolonged unemployment, benefiting both individuals and the overall economic health of the country.

Tailored Support for Various Career Stages:

• Provides resources for older employees navigating potential retirement or exploring new opportunities.

• Offers guidance to younger employees making early career moves.

Thrive in the competitive business landscape

Providing career transition support in Canada is a strategic measure that goes beyond legal compliance. It aligns with evolving workforce expectations, enhances the employer brand, maintains positive relationships with departing employees, meets legal obligations, acknowledges the diverse needs of the workforce, and has positive economic implications. Organizations that prioritize career transition support are better positioned to thrive in the competitive Canadian business landscape while fostering a culture of care and respect for their employees.

People First offers a tailored career transition solution designed to meet the unique needs of your organization, whether you’re managing the transition of a single individual or a sizable group of employees nationwide. Our comprehensive digital solution, coupled with our dedicated team of Career Coaches, is committed to supporting your organization throughout the entire process – from the initial decision to release employees to the point where those individuals successfully secure their next opportunities.

Elevate your workforce with People First HR, a proud member of the People Corporation family—an organization who is dedicated to embodying the spirit of ‘People Caring for People’.

by Laine Jubinville, VP, Strategic HR Consulting

With 2024 upon us, we wanted to share our predictions for the six most impactful HR trends to watch for this year.

1. Artificial Intelligence

Generative AI (such as ChatGPT) continues to transform organizational and HR processes. From recruitment automation to predictive analytics for employee retention, AI is empowering organizations to streamline operations and decision-making. At the same time, organizations will need strike a balance between leveraging the efficiency of AI and valuing human qualities that are still essential in business.

2. Generational Diversity

In 2024, we will see an increase of younger professionals entering the workforce while more and more employees begin to reach retirement age. With the increasing popularity of transition to retirement plans that support mature professionals remaining in the workplace for longer, meeting the needs of a generationally diverse workforce will be more important – and more interesting – to balance. For example, the culture and working life expectations of younger professionals often includes a desire for improved work-life balance and greater emphasis on diversity, equity and inclusion.

3. Market Competitive Salaries

The future of pay requires a shift from outdated compensation programs that may no longer align with employees’ unique skills. To confidently ensure salary offerings are market-competitive, annual assessment of base pay salary trends in your organization’s targeted labour market is encouraged. This may not mean reviewing every single job every single year, however, determining a list of your organizations ‘benchmark jobs’ (i.e. jobs with titles and job functions which are commonly found across sector and industry and therefore are easily measured) with a representative sample of jobs across job family/function and job worth/pay grades are good rules of thumb to follow. Ensuring your organization is offering competitive base pay rates is crucial to ensure that you are able to attract and retain top talent, especially as conversations around cost-of-living and inflation are top of mind for employees.

4. Culture of Continuous Learning

Organizations will need to have a firm grasp on the skills that will be essential in 2024, and ensure they are providing learning and development opportunities to elevate their teams. For example, training that allows leaders to adapt to changing environments, lead remote teams effectively, and foster innovation and resilience within their teams. Or, as AI continues to become more capable and its usage more widespread, ensuring employees understand not only how to use these transformative technologies, but that complementary – and exclusively human – skills such as strategic thinking, complex problem solving, creativity, emotional intelligence, etc. are well-developed. Learning experiences also enable employees to connect and share with one another in both formal and informal ways.

5. Talent Retention & Engagement

Learning and development efforts support in creating a culture of continuous learning, which in turn supports employee engagement. However, successfully reskilling and upskilling employees can make them particularly desirable to competitors. To ensure these highly valuable team members remain engaged, organizations must put improved focus on wholistic retention and talent management strategies in 2024. Additionally, hosting surveys (engagement or pulse) are key for collecting data and surfacing insights necessary to make strategic decisions on factors that impact engagement levels and workplace cultures.

6. Comprehensive DEI Initiatives

Diversity, equity, inclusion, and belonging (DEIB) will remain a focus for organizations. It will be critical for organizations to clearly define the outcomes they expect from diversity and inclusion learning initiatives. Making diversity and inclusion an integral part of an organization’s roadmap is essential, however a financial commitment is not enough. Developing DEI leaders is crucial to drive positive cultural change and ensuring equal opportunities for all employees and creating a workplace that attracts, retains, and empowers top talent in 2024 and beyond.

See your organization thrive with HR projects and initiatives that elevate your employee experience, support talent retention and enhance workplace culture. Connect with us today to discuss how our people and culture solutions could be the game changers your organization is seeking in 2024.

Career Management

A leaving story can be valuable after employment termination for several reasons:

Professional Narrative: It allows you to shape the narrative of your departure. Instead of letting rumors or assumptions take hold, you can provide a clear, professional account of why you left.

Future Opportunities: When seeking new employment, potential employers may ask about your previous job. A well-constructed leaving story helps you explain the situation in a positive light, highlighting what you learned and how you’ve grown.

Personal Closure: Writing or articulating your leaving story can aid in processing the emotions associated with the termination. It allows you to reflect on the experience, find closure, and move forward positively.

Networking and References: It provides a basis for discussing your departure with former colleagues or supervisors. A well-handled leaving story can maintain professional relationships and potentially secure positive references.

Self-Reflection and Growth: By detailing your leaving story, you can identify areas for personal and professional growth. It’s an opportunity to learn from the experience and evolve in your career.

We recommend our clients keep their leaving story short, concise along with positive and true.

To put some structure around that – using the following approach:

1. Start with a positive statement about your previous employer.
2. Next – provide a short statement on why you are no longer there.
3. End on a positive note connected to the future.

By Deanna Lanoway, Executive Consultant

Canadian employers have recognized that focusing on diversity, equity, and inclusion (DEI) is a critical component of their Talent Management program. Immigration is the driver of growth in the Canadian workforce, and employers are ramping up their DEI programs with a focus on race, culture, and religious diversity to ensure their work culture is inclusive and welcoming to diversity. Beyond attracting top talent, companies that prioritize DEI initiatives are more likely to drive innovation and create a positive organizational culture.

Employers who have a very long-tenured workforce may be both very concerned about the high rates of retirements looming and struggling to keep younger employees. It is possible that their workplaces may not feel inclusive to younger employees, who feel that expected conformity to established norms in the long-tenured workforce is not letting them be their authentic selves.

Even organizations with a high degree of racial and ethnic diversity represented in their workforce and leadership can lack inclusivity if they have very rigid expectations about how people think, behave, and communicate. Many workplaces in engineering or other STEM disciplines have a very high degree of racial and ethnic diversity, but very little gender diversity, for example.

When we partner with employers to train on DEI, we present multiple levels of diversity. On the outer edge are different experiences that may be unique to individuals because they lived in different places or times. For example, generational events like the Great Depression or more recently, the pandemic which affected everyone’s experience for a period of time, leads to aspects of intergenerational diversity.

Then there are more unique differences – where someone grew up, their socioeconomic status in childhood, what subjects they took in school, religion, language, and cultural traditions – can be a large part of how we identify ourselves. Then at the core of diversity is the personality. Most researchers believe that personality is largely inborn but then interacts with our experiences in childhood to develop our own unique ways of thinking and processing the world around us. Note that this type of diversity is largely unseen, but universal. It’s the reason why sometimes we define diversity as the presence of two people in a room… because we are all so unique.

Keeping this in mind while we craft our DEI strategies is wise. Because while all DEI work can be beneficial, focusing too heavily on a single dimension of diversity, like race or ethnicity, does not address the patterns of thinking that can help you create a truly inclusive environment.

As organizations increase their focus on DEI, leaders and HR can take the following steps to ensure that all the different dimensions of diversity are recognized and valued.

• Put it in writing:  If you don’t yet have a principle statement outlining your organization’s commitment to DEI, or if you haven’t reviewed it recently, this is an excellent time to ensure that diversity of all kinds is recognized and included within your statement. Avoid specifying certain types of diversity, as it can be hard to ensure that you include all the identities and experiences that drive our uniqueness.
• Measure with care:  DEI surveys can help you understand the experiences of your current employee base and determine if your culture needs work to feel truly inclusive. Measuring for representation, however, takes more forethought. Ensure that you consider what you’ll be using the data for, whether you’re seeking anonymous data or not, and how it will be kept. We recommend consulting with experts for best practices on self-declaration.
• Train on perspective:  Recognizing and valuing diversity among team members is vital in small workplaces. Different backgrounds, experiences, and perspectives bring unique strengths to the team. However, these differences can also lead to misunderstandings or conflicts. At the heart of successful diversity programs is a deep commitment to perspective. Most of us need some help to truly embed perspective into our thinking. You can begin training perspective with non-threatening assessments like DiSC and a fun team session to discuss how each of us has different approaches and styles.
• Complement your DEI training with critical leadership training:  Leaders may need support and training to adopt inclusive leadership styles that value diverse perspectives and foster a sense of belonging. This includes active listening and other communication skills, conflict management, empathy, and empowering employees.

Your DEI program needs to recognize and plan around where you want to increase representation, but also ensure that it supports the individual uniqueness that each employee already brings to your workplace; that is how we support authenticity at work.

by HR @ Your Service

The workplace environment has transformed in response to the challenges posed by the COVID-19 pandemic. As we approach cold and flu season and witness a resurgence of COVID-19 cases, employers are faced with the crucial task of addressing employee and workplace concerns in a proactive and strategic manner. The health and well-being of employees, alongside the efficient mitigation of illness transmission, should remain a top priority.

Workplaces should consider reviewing and implementing various strategies for managing illnesses to minimize the impact to their workforce. Additionally, they should regularly re-evaluate safety and health practices and wellness initiatives aimed at preventing the spread of germs and prioritizing the well-being of employees.

Communication

Effective communication is essential in establishing expectations regarding symptoms in the workplace, health and safety practices and attendance management. Establishing clear and consistent channels of communication ensures that employees are well-informed about the organization’s response to the upcoming challenges. Regular updates assist in alleviating anxiety by providing accurate and up-to-date information about safety measures, vaccination resources, and any changes in workplace policies aimed at mitigating illness transmission.

Communicating and engaging with employees when determining safety measures can be highly beneficial. Seeking their input and feedback through appropriate channels (i.e., Workplace Health & Safety Committees) can provide employees with a sense of being heard and valued.

Managing Attendance

Attendance management systems can be used to monitor and report on employee attendance, making it easier to identify absenteeism trends or patterns that may be indicative of illness outbreaks. By promptly identifying these patterns, steps can be taken to proactively address them, such as increasing sanitization or targeted testing for specific departments or teams.

Moreover, attendance management can also encompass flexible leave policies that allow employees to stay home when they are feeling unwell, without the fear of repercussions. Encouraging employees to stay home when sick not only reduces the risk of spreading illnesses in the workplace but also promotes a culture of responsibility and care for one another.

Health & Safety

Implementing and reviewing the effectiveness of health and safety strategies within the workplace can have significant impact. Consider these strategies:

Vaccination

Health Canada advises that vaccination against the flu and COVID-19 continues to be one of the most effective tools for preventing the spread of these viruses. Employers can offer vaccination information, resources, and even on-site vaccination clinics.

Social Distancing & Flexible Work Arrangements

Where possible, establish physical distancing measures in common areas, workspaces, and meeting rooms. Rearrange office layouts where possible to ensure adequate space between employees.

Where feasible, consider offering flexible work arrangements, such as remote work or staggered shifts. These might be valuable options, particularly if an employee is experiencing symptoms of a cold, flu or COVID-19 to reduce the exposure for other staff.

Assess which positions can transition to remote work and ensure that employees have the necessary tools and support to work effectively from home.

Encourage virtual meetings and workshops to minimize in-person interactions, particularly when someone is ill. Utilize video conferencing and collaboration tools to facilitate remote communication.

Hygiene Protocols

Implement and enforce hygiene protocols, such as regular handwashing and sanitization stations. Take this as an opportunity to re-educate employees on proper handwashing techniques and respiratory etiquette (i.e., coughing/sneezing into their sleeves or a tissue).

Enhanced Cleaning Regimens

Increase the frequency and thoroughness of workplace cleaning, paying special attention to high-touch surfaces like doorknobs, elevator buttons, and shared equipment. Ensure an adequate supply of sanitation products are readily available in appropriate locations throughout the building.

Employee Training

Provide training on health and safety measures, guidelines and expectations. Ensure that all employees are aware of the organization’s protocols for preventing the spread of germs.

Government Health Guidelines

Ensure your organization is up-to-date with the most recent provincial and federal health guidelines and sharing the information through communication channels or prominently displaying it in communal areas for easy accessibility and review.

Psychological Support

Considering the stressors, anxiety and fear that employees may experience during respiratory illness season, consider offering resources for mental health support, such as Employee Assistance Programs (EAP), counseling services and stress management programs. Creating a culture that prioritizes mental health can alleviate fears and promote overall well-being.

By Tracy Dandeneau, Director, Recruitment Operations

Rural recruitment is a journey, one filled with its own set of challenges and rewards.  When a recruitment project leads to the heart of rural landscapes, the search process requires a unique lens and sourcing skill set. In this article, we dive into the specific challenges that hiring managers face when seeking top talent for businesses nestled in rural settings. We also explore tips to attract and engage candidates best suited for rural opportunities.

Some of the common challenges with rural recruitment are:

• A limited talent pool
• Local gaps in required skill sets for your organization’s needs
• Challenges of relocation or daily commute
• Housing shortages and lack of economical options
• Lack of career advancement resulting in retention challenges

Below are our tips to address these challenges and support you in your rural recruitment journey.

Top 5 Tips for Rural Recruitment:

1. Ensure your job posting highlights the benefits of working for your organization and of living and working in a rural community. Focus on the ‘what’s in it for the candidate’ when writing your posting. Emphasize the benefits of rural living; limited commute, strong educational systems, sense of community and close-knit social environment.

2. Leverage your local networks. Engage with local organizations, schools, and businesses to tap into their networks. Hold a job fair at your organization with tours and sessions that offer a glimpse into your culture.

3. Clearly communicate your compensation, relocation and benefits offering.  Ensure your offer aligns with the local cost of living and provides incentives aligned to your industry and rural community living.  Consider providing relocation support. This could be assistance with securing short term as well as long term housing. Take into consideration transportation and moving expenses.

If there is initial or long-term commuting required, consider reimbursement for travel or perhaps a gas card to cover for those initial costs. Another way to support is with a package of local contact information regarding real estate, schools, banking, sporting activities and other community programs.

4. Provide learning and development opportunities and invest in long-term career growth supporting retention for the future.

5. Emphasize the positive aspects of living and working in rural areas. Rural towns have evolved, offering an array of services within the community that contribute to a better quality of life and a harmonious work-life balance. Sharing what you and your community have to offer can go a long way in securing a ‘yes’ from a top candidate. 

These tips address just a few of the challenges associated with rural recruitment, as each unique rural organization will have their own hurdles to overcome when searching for top talent to join their team.  

Taking a Strategic Approach to Rural Recruitment

Partnering with a dedicated team of recruiters with hands-on experience in rural recruitment is another option for your recruitment process. As part of our team’s rural recruitment process, we focus on building strong networks within rural communities, nurturing relationships, and cultivating a database of skilled candidates that have a previous connection to the community or are looking for a change in lifestyle. Taking the time to understand our candidates’ career aspirations and their family’s needs is at the core of our approach and is, in our experience, essential to ensuring lasting placement and fit.   

When done strategically, it is possible to uncover exceptional talent that will contribute to the continued growth of rural businesses and communities. If you are a business seeking exceptional talent, consider partnering with our team of specialized rural recruiters and together, we will embark on the journey to discover extraordinary talent for your organization.